Privacy Policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is YANG HENGSHENG LOGISTICS LTD. // VESPIRE HOUSEHOLD LTD., Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong, E-Mail: info@vespire.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 This website uses SSL/TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) Data Collection When Visiting Our Website
When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No further disclosure or other use of the data takes place. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.
3) Hosting & Content Delivery Network
- Shopify
For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc.
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.
4) Cookies
To make visiting our website attractive and enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow storing page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing is carried out either in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contact
When contacting us (e.g. via contact form or e-mail), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.
6) Comment Function
When using the comment function on this website, in addition to your comment, information about the time of creation of the comment and the commenter name you have chosen are stored and published on this website. Furthermore, your IP address is stored for security reasons to enable assignment to the author in the event of illegal comments. Your email address will be stored for contacting you if a third party complains about your published content as illegal.
7) Use of Customer Data for Direct Marketing
7.1 - Klaviyo
Our email newsletters are sent via this provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA
Based on our legitimate interest in effective and user-friendly newsletter marketing, we transmit your data provided during newsletter registration in accordance with Art. 6 para. 1 lit. f GDPR to this provider so that they can send the newsletter on our behalf.
Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data records.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.
7.2 In the event that you abandon your purchase with us before completing the order, you have the option to be reminded once via email about the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification if you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration, to be able to trace a possible misuse of your email address at a later date. The data collected by us during registration for our email notification service is used strictly for its intended purpose. You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After successful unsubscription, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data usage, which is legally permitted and about which we inform you in this declaration.
8) Data Processing for Order Fulfillment
8.1 As far as necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we will process the contact data you provided during the order (name, address, email address) to inform you personally about upcoming updates within the legally prescribed period via a suitable communication channel (e.g., by post or email) in accordance with our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for this purpose for communications about updates owed by us and processed by us only to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us fully or partially in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
8.2 To fulfill our contractual obligations to our customers, we cooperate with external shipping partners. We pass on your name, your delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of goods delivery Art. 6 para. 1 lit. b GDPR to a shipping partner selected by us.
8.3 Use of special service providers for order processing and fulfillment
- Order processing is carried out by YIWU CUJIA TRADE CO.,LTD, F2, Building 8, No.89, Siyuan Road, Yidong Industrial Zone, Niansanli St, China. Name, address and, if applicable, other personal data are passed on in accordance with Art. 6 para. 1 lit. b GDPR exclusively for the purpose of processing the online order. The transfer of your data only takes place insofar as this is actually necessary for the processing of the order.
8.4 Use of payment service providers (payment services)
- Amazon Pay
If you select "Amazon Pay" as your payment method, the payment will be processed by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we transmit your information provided during the order process, along with information about your order, in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data is solely for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. If cookies, i.e., small text files stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR. This consent can be revoked at any time via the "Cookie Consent Tool" implemented on the website. Further information on Amazon Payments' privacy policy can be found at the following internet address: https://pay.amazon.de
- Apple Pay
If you choose "Apple Pay" as the payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card stored in "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code previously set by you and verify it using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, your information provided during the order process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment processing. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made via Safari on your Mac, your Mac and authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com
- EPS transfer
If you choose the "EPS transfer" payment method, the payment will be processed via the payment service provider PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria, to whom we transmit your information provided during the order process, along with information about your order, in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data is exclusively for the purpose of payment processing with the aforementioned payment service provider and only to the extent necessary for this purpose. Further information on the relevant data protection provisions of PSA Payment Services Austria GmbH can be found at the following internet address: https://eservice.psa.at
- Google Pay
If you choose "Google Pay" as the payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with an NFC function, by debiting a payment card stored in Google Pay or a verified payment system there (e.g. PayPal). To approve a payment via Google Pay exceeding €25, you must first unlock your mobile device using the configured verification method (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, your information provided during the order process, along with information about your order, will be transmitted to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the originating website, with which a completed payment is verified. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google acts only as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The terms of use for Google Pay can be found here:
https://payments.google.com
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com
- Klarna
If you select a Klarna payment service, the payment will be processed by Klarna Bank AB (publ), https://www.klarna.com
https://cdn.klarna.com
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal data will be treated in accordance with the applicable data protection regulations and according to the information in Klarna's privacy policy for data subjects residing in Germany https://cdn.klarna.com
or for data subjects residing in Austria https://cdn.klarna.com
.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to carry out a credit assessment. For this purpose, your payment data may be transmitted to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment regarding the statistical probability of a payment default for the purpose of deciding on the provision of the respective payment method. The credit assessment may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. Further data protection information, including the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal Checkout
This website uses PayPal Checkout, an online payment system by PayPal, which consists of PayPal's own payment methods and third-party local payment methods.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, PayPal reserves the right to carry out a credit assessment. For this purpose, your payment data may be transmitted to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment regarding the statistical probability of a payment default for the purpose of deciding on the provision of the respective payment method. The credit assessment may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If you choose the PayPal payment method "Invoice purchase", your payment data will first be transmitted to PayPal for payment preparation, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for payment processing. The legal basis in each case is Art. 6 para. 1 lit. b GDPR. In this case, RatePay carries out an identity and creditworthiness check on its own behalf to determine solvency in accordance with the principle already mentioned above and transmits your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Art. 6 para. 1 lit. f GDPR. A list of credit agencies that Ratepay may use can be found here: https://www.ratepay.com
When using a local third-party payment method, your payment data will first be transmitted to PayPal for payment preparation in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider for payment processing in accordance with Art. 6 para. 1 lit. b GDPR:
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul.Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further information on data protection, please refer to PayPal's privacy policy: https://www.paypal.com
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing is carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transfer your information provided during the order process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data is exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on data protection for Shopify Payments can be found at the following internet address: https://www.shopify.com
Information on data protection for Stripe Payments Europe Ltd. can be found here: https://stripe.com
- SOFORT
If you select the "SOFORT" payment method, payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transfer your information provided during the order process, along with information about your order, in accordance with Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. Further information about SOFORT's data protection regulations can be found at the following internet address: https://www.klarna.com
- bancontact
If you choose the "Bancontact" payment method, payment processing is carried out by Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium, to whom we transfer your information provided during the order process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number). The transfer of your data is exclusively for the purpose of payment processing and only to the extent necessary for this purpose.
9) Online Marketing
Facebook Pixel for creating Custom Audiences with Extended Data Matching (with Cookie Consent Tool)
Within our online offering, the so-called "Facebook Pixel" of the social network Facebook is used in extended data matching mode, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
Based on explicit consent, when a user clicks on an advertisement placed by us and displayed on Facebook, Facebook Pixel adds an addendum to the URL of our linked page. This URL parameter is then written into the user's browser via a cookie after redirection, which our linked page itself sets. In addition, this cookie collects specific customer data such as email addresses that we collect on our website linked to the Facebook advertisement for processes such as purchase completions, account logins, or registrations (extended data matching). The cookie is then read by Facebook Pixel and allows a forwarding of the data, including specific customer data, to Facebook.
With the help of the Facebook Pixel with extended data matching, Facebook can precisely determine the visitors of our online offering as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel with extended data matching to display the Facebook Ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the visited websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel with extended data matching, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. This also allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's Data Policy (https://www.facebook.com
These processing operations are carried out exclusively with the provision of explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR.
The information generated by Facebook is usually transferred to a Facebook server and stored there; this may also involve a transfer to the servers of Meta Platforms Inc. in the USA. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
10) Web Analytics Services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files stored on your device that allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also involve a transfer to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures IP address anonymization by shortening and excludes direct personal reference. Through this extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to us. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also allows, via a special function, the so-called "demographic characteristics," the creation of statistics with statements about the age, gender, and interests of website visitors based on an evaluation of interest-based advertising and with the inclusion of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of audience-optimized alignment of marketing measures. However, data sets collected via "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and Google's handling of data from websites can be found here: https://policies.google.com
All processing described above, in particular the setting of Google Analytics cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the page.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
On this website, the "Google Signals" service can also be used as an extension of Google Analytics. With Google Signals, cross-device reports can be created by Google (so-called "Cross Device Tracking"). If you have activated "personalized ads" in your Google account settings and linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices with appropriate consent for the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above) and create database models based on this. This takes into account the logins and device types of all page visitors who were logged into a Google account and performed a conversion. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. As far as Google Signals is used, we do not receive personal data from Google, but only statistics created based on Google Signals. You have the option to deactivate the "personalized ads" function in your Google account settings and thus stop cross-device analysis. To do this, follow the instructions on this page: https://support.google.com
Further information can be found here: https://support.google.com
As an extension of Google Analytics, the "UserIDs" function can also be used on this website. By assigning individual UserIDs, we can have Google create cross-device reports (so-called "Cross Device Tracking"). This means that your usage behavior, if you have given your corresponding consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, can also be analyzed across devices, provided that you have set up a personal account by registering on this website and are logged into your personal account on different devices with your corresponding login data. The data collected in this way shows, among other things, on which device you first clicked on an advertisement and on which device the corresponding conversion took place.
We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass them on to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com
11) Retargeting/Remarketing/Recommendation Advertising
TikTok Pixel
This website uses the "TikTok Pixel", a tracking technology of the social network "TikTok" from TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok").
With the help of cookies (small text files that are stored on the device used), information about browsing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored and evaluated there to enable the display of interest-based and personalized product recommendations on TikTok. The information collected and pseudonymously processed generally includes the device ID, device type, timestamp, operating system used, and IP address. The information can be assigned to the person of the user with the help of further information that TikTok has stored about the user, e.g., due to the ownership of an account on the social network "TikTok". TikTok can also combine the information collected via the pixel with other information that TikTok has collected from other websites and/or in connection with the use of the social network "TikTok" to create pseudonymized usage profiles. In no case can the collected information be used to personally identify visitors to this website.
The TikTok Pixel also allows us to track the effectiveness of advertisements on TikTok. If the user is redirected from an advertisement on TikTok to pages of this website and the cookies have not yet expired, the pixel records certain predefined user actions and can track them (e.g., completed transactions, leads, search queries on the website, views of product pages). When such an action is performed, your browser sends an HTTP request from the cookie via the TikTok Pixel to the TikTok server, which transmits certain information about the action. This transmission allows TikTok to create statistics on user behavior on our website after redirection from a TikTok ad, which we use to optimize our offering.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our page visitors and not to pass them on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
12) Page Functionalities
12.1 Facebook Plugins with 2-Click Solution
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when visiting our website, the plugins are initially deactivated using a so-called "2-click" solution. Deactivated plugins are recognizable by their gray background. This integration ensures that when you access a page of our website that contains such plugins, no connection to Facebook's servers is established yet. Only when you activate the plugins and thus give your consent to data transmission in accordance with Art. 6 Para. 1 lit. a GDPR, your browser establishes a direct connection to Facebook's servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the extent of the data that Facebook collects with the help of the plugins. To our knowledge, Facebook receives at least information about which of our websites you have currently and previously visited. By integrating the plugins, Facebook also receives information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in. The collected information (including your IP address) is transmitted directly from your browser to a server of Meta Platforms Inc. in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your contacts there.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation does not affect the data that has already been transferred to Facebook.
For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your related rights and settings options for protecting your privacy, please refer to Facebook's data policy: https://www.facebook.com
12.2 Instagram-Plugin as Shariff Solution
Our website uses so-called social plugins ("plugins") of the online service Instagram, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when visiting our website, these buttons are not integrated as full plugins, but merely as HTML links. This type of integration ensures that when you access a page of our website that contains such buttons, no connection to Instagram's servers is established yet. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (possibly after entering your login data).
For the purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your related rights and settings options for protecting your privacy, please refer to Instagram's data protection notices: https://help.instagram.com
12.3 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used, which, according to the provider, only initiates the storage of user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to "YouTube", these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive actions. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not want the assignment with your profile on YouTube, you must log out before activating the button. You have a right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transferred to the servers of Google LLC. in the USA.
Regardless of the playback of the embedded videos, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence.
All processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can withdraw your given consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website via alternative options communicated to you on the website.
Further information on data protection at "YouTube" can be found in the YouTube Terms of Service at https://www.youtube.com
12.4 Shopsync for Shopify
This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (e.g., an opted-out newsletter recipient) are automatically stored on Shopify, and on the other hand, new contact data generated through contracts on Shopify is automatically transferred to Mailchimp's email lists.
In the former case, data processing takes place in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of advertising recipient directories and the efficient consideration of legally relevant status changes.
In the second case, solely on the basis of the user's explicit consent in accordance with Art. 6 (1) lit. a GDPR after a contract is concluded on Shopify for inclusion in the Mailchimp list, their first and last name, address, and email address, along with transaction-related information (purchase amount, time, and date of purchase) are transferred to Mailchimp by ShopSync.
Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted via SSL (Secure Socket Layer) technology, and all transmitted information remains encrypted during the synchronization process.
The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the USA.
Further data protection information on ShopSync can be found here: https://shopsync.io
13) Tools and other matters
Cookie Consent Tool
This website uses a "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users in the form of an interactive interface when they visit the page, where they can give their consent for certain cookies and/or cookie-based applications by ticking a box. By using this tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective user's end device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 Para. 1 lit. c GDPR. As the data controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.
We have concluded an order processing contract with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding interface on our website.
14) Rights of the data subject
14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby the legal basis cited is referred to for the respective exercise conditions:
- Right to information according to Art. 15 GDPR;
- Right to rectification according to Art. 16 GDPR;
- Right to erasure according to Art. 17 GDPR;
- Right to restriction of processing according to Art. 18 GDPR;
- Right to notification according to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right to withdraw given consents according to Art. 7 Para. 3 GDPR;
- Right to lodge a complaint according to Art. 77 GDPR.
14.2 RIGHT TO OBJECT
IF, WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
15) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When processing personal data based on an explicit consent pursuant to Art. 6 Para. 1 lit. a GDPR, this data will be stored until the data subject revokes their consent.
If statutory retention periods exist for data that is processed within the scope of legal transactions or similar obligations on the basis of Art. 6 Para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continued storage.
When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data will be stored until the data subject exercises their right to object pursuant to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves the assertion, exercise or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 Para. 1 lit. f GDPR, this data will be stored until the data subject exercises their right to object pursuant to Art. 21 Para. 2 GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.